Objective

To create a promo video and a mascot for an energy drink in the spring time.

Process

The name of the drink was hell, and I made a demon mascot named Lucy, it’s pretty simple but it works well. I created the mascot and then imported her into After Effects which I have animated. I added some smooth and cartoony movement to it and some classic sound effects. The ad was for spring so I made the sun blast Lucy since she is an antagonist. Making it more cartoonish makes it more charming and playful.

Tools Used

• Adobe Illustrator
• Adobe After Effects